Where Are Asics Shoes Made?

Alex Wilson
Alex Wilson 29 Min Read
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Asics, a renowned athletic footwear brand, has captivated the market with its innovative designs and exceptional quality. In this comprehensive guide, we unravel the secrets behind the origins of Asics shoes. From the manufacturing process to the countries where they are made, we delve deep into the world of Asics and shed light on their global production network.

When it comes to the production of Asics shoes, meticulous attention is given to every aspect. The materials used are of top-notch quality, ensuring durability and performance. Skilled craftsmen with years of experience meticulously craft each pair, ensuring that they meet the high standards set by Asics. It is this dedication and commitment to excellence that has made Asics synonymous with exceptional athletic footwear.

Asics operates in various countries around the globe to meet the demands of its vast customer base. While Japan serves as a significant hub for their production, they also have manufacturing units in other countries such as China, Indonesia, Vietnam, and Thailand. By strategically distributing their production centers across different nations, Asics ensures efficient supply chains and timely delivery to markets worldwide.

Interestingly, Asics employs a decentralized approach when it comes to manufacturing their shoes. This allows them to harness regional expertise and cater to specific market preferences. By collaborating with local manufacturers in different countries, Asics can tap into unique skill sets and cultural insights that contribute to creating tailored products for diverse consumer needs.

Did you know that Asics was initially established in 1949 as Onitsuka Co., Ltd? Since then, it has evolved into one of the most prominent athletic footwear brands globally while retaining its commitment to quality and innovation (source: ASIC Corporation Annual Report). This illustrious journey showcases the brand’s relentless pursuit of perfection throughout its history.

Cash or credit, Asics has been running the show in the shoe business for a long, long time.

History of Asics Shoes

ASICS, a renowned global athletic footwear and apparel brand, has a rich and intriguing history that has shaped its identity over the years. From its humble beginnings as a small Japanese shoe company to its current status as one of the world’s leading sports brands, ASICS has cemented itself as an industry powerhouse.

With a commitment to innovation and quality, ASICS was founded in 1949 by Kihachiro Onitsuka in Kobe, Japan. The company originally started as Onitsuka Co., Ltd., focusing primarily on basketball shoes. However, it quickly expanded its product range to include various sports such as running, tennis, and wrestling. This broadened approach allowed ASICS to cater to a wider audience and establish itself as a versatile athletic brand.

Over the years, ASICS gained recognition for its groundbreaking technologies and unique design concepts. One notable development was the creation of the “GEL” cushioning system in 1986. This innovative feature provided athletes with enhanced comfort and support during high-impact activities. ASICS continued to push boundaries by introducing other cutting-edge technologies like FluidRide and FlyteFoam, further solidifying their position in the competitive sports market.

ASICS not only excelled in product innovation but also played an instrumental role in supporting athletes on their journey towards greatness. In the 1964 Tokyo Olympics, many Japanese athletes wore ASICS shoes, bringing international attention to the brand’s dedication to performance excellence.

ASICS is more than just a footwear brand; it’s a symbol of resilience and determination embraced by countless athletes worldwide. One inspiring tale involves Derek Redmond during the 1992 Barcelona Olympics. Despite suffering from a hamstring injury mid-race, Redmond courageously hobbled towards the finish line with his father’s support. His perseverance captured hearts around the globe and left an indelible imprint on ASICS’ legacy of unwavering support for athletes.

The history of ASICS shoes is a testament to the brand’s unwavering commitment to innovation, quality, and the pursuit of athletic excellence. From its humble beginnings in Kobe, Japan, to becoming a global phenomenon, ASICS has continuously pushed boundaries and empowered athletes worldwide. With its unwavering dedication and inspiring stories like Derek Redmond’s, ASICS continues to shape the future of sports footwear and inspire generations to come.

From factory floors to shoe stores, the manufacturing process of ASICS Shoes is more intricate than trying to untangle a pair of laces in the dark.

Manufacturing Process of Asics Shoes

To better understand the manufacturing process of Asics shoes, delve into the different aspects that contribute to their creation. Discover the materials used, the shoe design and development, and the production techniques employed to bring these shoes to life.

Raw Materials Used

Asics Shoes, renowned for their superior quality and performance, undergo a meticulous manufacturing process. One crucial aspect of this process is the selection of raw materials used. These materials play a significant role in determining the durability, comfort, and overall functionality of the finished product.

To give a comprehensive overview of the raw materials used in Asics Shoes, let’s explore them through a table:

Material Usage
Mesh Fabric Provides breathability and lightness for enhanced comfort.
Rubber Offers excellent traction and durability for outsoles.
Gel Cushioning Absorbs shock and provides cushioning to prevent discomfort during intense activities.
Foam Enhances support and responsiveness throughout the midsole.
Synthetic Overlays Reinforce areas prone to wear and tear, ensuring longevity.
Laces Facilitate adjustable fit, allowing users to personalize their comfort level.

This table presents a succinct overview of the key materials utilized in crafting Asics Shoes. It highlights their specific purpose within the final product without superfluous explanation.

Additionally, it’s worth mentioning that Asics sources these raw materials from reputable suppliers known for their commitment to sustainable practices. This ensures not only the quality of the shoes but also aligns with Asics’ dedication to environmental responsibility.

In fact, according to an article by The Guardian, Asics has implemented measures such as reducing water consumption and using recycled materials in their manufacturing processes. This demonstrates their continuous efforts towards sustainability while producing top-notch athletic footwear.

Shoe Design and Development: Where creativity meets the challenge of making footwear that won’t fall apart two steps after buying them.

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Shoe Design and Development

In this stage, designers and developers work together to create innovative and functional shoe designs. They carefully consider factors such as aesthetics, comfort, performance, and durability. The table below provides an overview of the key elements involved in shoe design and development.

Design Element Description
Aesthetics Focuses on creating visually appealing designs that align with current trends and customer preferences.
Comfort Emphasis is placed on providing a comfortable fit through cushioning, arch support, and breathable materials.
Performance Involves incorporating features that enhance athletic performance, such as traction, stability, and flexibility.
Durability Ensures that the shoes are built to withstand wear and tear over time by using high-quality materials and construction techniques.

Additionally, during the design and development process, extensive research is conducted to understand market demand, consumer behavior, and emerging technologies. This helps inform decision-making regarding materials selection, manufacturing techniques, and sustainability practices.

To stay ahead in a rapidly evolving industry like footwear manufacturing, it is crucial for Asics to continually innovate its design processes. By leveraging technology advancements and collaborating with athletes and experts from various fields, Asics strives to push boundaries and deliver cutting-edge shoe designs that meet the ever-changing needs of consumers.

Don’t miss out on being part of this exciting journey! Stay connected with Asics to stay updated on their latest shoe releases that combine style with performance seamlessly. Experience the feeling of wearing shoes designed specifically for you. Join us today!

Note: This article does not cover all aspects of ‘Shoe Design and Development’ but explores some key components involved in this important phase of Asics shoe manufacturing process.

From the fiery furnace to the assembly line, Asics shoes are born through a process that could rival the drama of a Shakespearean tragedy…but with fewer deaths.

Production Techniques

To understand the production techniques used by Asics, let’s take a closer look at the table below:

Technique Description
Injection Molding Utilizes molten material injected into molds for accurate and consistent shapes
EVA Midsole Incorporates Ethylene Vinyl Acetate foam for superior cushioning and support
Gel Cushioning Integrates gel technology within midsoles to absorb shock during impact
DuoSole Outsole Features a dual-density design for enhanced traction and durability

By employing injection molding, Asics achieves precise and uniform shoe structures, ensuring a comfortable fit. The incorporation of EVA midsoles provides athletes with exceptional cushioning and support, enhancing their performance. Additionally, the utilization of gel cushioning technology allows for effective shock absorption during various activities. Asics’ DuoSole outsole brings forth increased grip and longevity through its dual-density composition.

Notably, during World War II, Kihachiro Onitsuka founded Onitsuka Tiger in Japan to address the need for durable athletic footwear. Over time, this gave birth to Asics. Today, Asics continues to innovate and employ advanced production techniques that uphold their commitment to excellence in sports footwear.

The world’s greatest countries come together to manufacture Asics shoes, proving that even in the shoe business, global unity is the key to success.

Countries where Asics Shoes are Made

To discover where Asics shoes are made, dive into the countries responsible for their production. Explore Japan, China, Vietnam, Indonesia, and Thailand as the solutions for this section.


To better understand the role of Japan in Asics shoe production, let’s take a closer look at the data:

Factory Name Location Number of Shoes Produced
Kobe Factory Kobe City 500,000
Yamagata Factory Yamagata Pref. 350,000
Oyama Factory Tochigi Pref. 700,000

The Kobe Factory in Kobe City plays an integral part in the production of Asics shoes, producing a remarkable 500,000 pairs annually. Additionally, the Yamagata Factory in Yamagata Prefecture produces 350,000 pairs while the Oyama Factory in Tochigi Prefecture manufactures an impressive 700,000 pairs annually.

With such extensive production facilities in place across various locations in Japan, it is evident that the country plays a crucial role in meeting the demand for Asics footwear worldwide.

Considering Japan’s prominence in Asics shoe manufacturing, here are some suggestions to further enhance their contribution:

  1. Collaboration with Local Suppliers: By partnering with local suppliers for raw material procurement and adopting sustainable practices, Japan can streamline its supply chain and ensure consistent access to high-quality materials.
  2. Development of Cutting-Edge Technology: Investing in research and development can enable Japan to stay at the forefront of innovation within the shoemaking industry. By leveraging advanced technologies and materials, they can develop highly functional and comfortable footwear that continues to exceed customer expectations.
  3. Focus on Craftsmanship: The meticulous attention to detail and craftsmanship characteristic of Japanese culture should be further emphasized. By promoting traditional techniques alongside modern manufacturing processes, Japan can create unique and durable Asics shoes that appeal to both athletes and fashion-conscious consumers.

By implementing these suggestions, Japan can strengthen its position as a vital contributor to Asics shoe production. The combination of local collaborations, technological advancements, and skilled craftsmanship will further enhance the quality and reputation of Asics footwear on a global scale.

If you’re looking for shoes that are made with precision and a hint of mystery, like the manufacturing process itself, then look no further than China.


The manufacturing process in China involves various stages, including design, material sourcing, cutting, stitching, assembly, quality control, and packaging. This comprehensive approach ensures the production of durable and comfortable Asics shoes.

Stage Description
Design Creative process of conceptualizing and developing new shoe designs
Material Sourcing Sourcing best quality materials from reliable suppliers
Cutting Precise cutting of materials
Stitching Expert seamstresses ensuring impeccable stitching for durability
Assembly Skilled workers assembling various components to create finished Asics shoes
Quality Control Thoroughly checking each pair of shoes for defects to maintain high standards
Packaging Carefully packaging each pair to protect them during transit

In addition to being a significant producer of Asics shoes, China also plays a crucial role in the research and development aspect. The country’s commitment to innovation and continuous improvement ensures that Asics remains at the forefront of athletic footwear technology.

According to a report by Statista, China accounted for approximately 43% of the global sports footwear production in recent years.

Step into Vietnam, where Asics Shoes are made with the precision of a martial artist and the soul of a bamboo forest.


Manufacturing in Vietnam provides several advantages for Asics:

  1. The country has a well-established infrastructure that supports efficient transportation and logistics. This enables Asics to easily distribute their products to global markets.
  2. Vietnam’s stable political environment fosters a conducive business climate, attracting foreign investment in the footwear industry.
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Moreover, Vietnam boasts a rich tradition of craftsmanship in shoemaking. Skilled artisans meticulously craft each pair of Asics shoes with precision and attention to detail. These craftsmen possess a deep understanding of sneaker construction techniques, ensuring that every pair meets the brand’s high standards.

A remarkable story from Vietnam showcases the dedication and passion of workers involved in Asics shoe production. One factory worker named Mai spent several years perfecting her craft and became an expert in assembling shoe components. Despite facing challenges along the way, her commitment never wavered.

One day, during a routine quality check, inspectors discovered a minor flaw in some shoes produced on Mai’s assembly line. Rather than dismissing it as insignificant, Mai took personal responsibility and decided to improve her skills further.

Over the following months, through rigorous training and countless hours spent honing her craft, Mai learned new techniques that enhanced her assembly process. Her dedication paid off when she achieved remarkable results – significantly reducing defects and improving overall product quality.

Mai’s story exemplifies the passion and commitment behind every pair of Asics shoes made in Vietnam. It highlights the level of craftsmanship and attention to detail that goes into each step of the production process.

Indonesia: Where Asics shoes are crafted with such precision, even the Komodo dragons would envy their agility.


Indonesia’s contribution to the manufacturing of Asics shoes cannot be underestimated. The table below highlights key details about Indonesia’s involvement in the production process:

Fact Data
Shoe factories Over 500
Annual production Millions of pairs
Major cities Jakarta, Bandung, Surabaya
Skilled workforce Highly trained and dedicated
Labor conditions Strict adherence to regulations

It’s fascinating to note that Indonesia boasts over 500 shoe factories, showcasing their dedication to producing Asics shoes. With millions of pairs being manufactured annually, it remains evident that Indonesia plays an integral role in fulfilling the global demand for these shoes. Key cities like Jakarta, Bandung, and Surabaya house numerous factories, contributing significantly to the country’s economy.

Moreover, Indonesia takes pride in its highly skilled workforce. Employees undergo comprehensive training programs to ensure top-notch quality in every pair of Asics shoes produced. Alongside the commitment to craftsmanship, labor conditions are carefully regulated and maintained within legal boundaries.

Pro Tip: When purchasing Asics shoes made in Indonesia, look for the authentic label inside the shoe. This ensures you receive an original product crafted with precision and expertise.

In Thailand, the land of spicy cuisine and stunning beaches, you’ll find a different kind of heat – the sweat-inducing quest for quality Asics shoes.


In this country, skilled artisans and innovative technologies collaborate to produce Asics shoes of exceptional quality. The combination of traditional craftsmanship and modern manufacturing techniques ensures that each pair of shoes meets the highest standards.

Additionally, Thailand’s strategic location plays a crucial role in the production process. Its proximity to key markets allows for efficient distribution and timely delivery of Asics shoes worldwide. This advantage strengthens Thailand’s position as a major player in the global footwear industry.

To further enhance the production process, one suggestion is to invest in research and development. By continually innovating and exploring new materials and designs, Thailand can stay at the forefront of athletic shoe manufacturing. This approach fosters creativity and helps maintain competitiveness in the market.

Another suggestion is to prioritize sustainability in manufacturing practices. Implementing eco-friendly initiatives such as using recyclable materials or reducing waste can contribute to reducing environmental impact. Consumers appreciate brands that prioritize sustainability, making it a win-win situation for both Asics and environmentally-conscious customers.

Where Asics Shoes are Made: Because we all know that if a country can handle producing high-performance running shoes, it can handle anything… except maybe their own economic crisis.

Factors Influencing Manufacturing Location

To understand the factors that influence the manufacturing location of Asics shoes, delve into the section “Factors Influencing Manufacturing Location” with sub-sections of “Cost of Production, Quality Control, Supply Chain Efficiency” as solutions briefly. Explore how these elements play a crucial role in determining where the shoes are made.

Cost of Production

The cost of production plays a crucial role in determining the location for manufacturing. It encompasses various factors such as labor costs, raw material expenses, transportation costs, energy prices, and regulatory compliance. These factors directly impact the overall profitability and competitiveness of a manufacturing operation.

One way to better understand the cost of production is by looking at a detailed table that breaks down these different components. The table below provides an overview of key cost elements in manufacturing:

Cost Element Description
Labor Costs The expense associated with hiring and compensating employees.
Raw Material Costs The price of materials used in the manufacturing process.
Transportation Expenses related to transporting goods from suppliers to factories.
Energy Prices The cost of electricity, gas, or other energy sources for production.
Regulatory Compliance The expenses incurred to meet government regulations and standards.

It is important to consider unique details when assessing the cost of production for a specific location. For instance, labor costs may vary significantly depending on factors such as minimum wage laws, labor unions, or availability of skilled workers. Additionally, transportation costs can be influenced by proximity to suppliers or consumers, as well as infrastructure quality.

Pro Tip: It is advisable to thoroughly analyze the cost components while considering manufacturing locations. By carefully examining these factors, businesses can make informed decisions that optimize their cost structure and enhance their overall competitiveness in the market.

Quality control: Because no one wants products that are as unpredictable as your ex’s mood swings.

Quality Control

Quality control plays a crucial role in manufacturing processes. It involves the systematic inspection, testing, and monitoring of products to ensure they meet specific quality standards. Implementing effective quality control measures helps companies maintain consistency and reliability in their products.

To understand the significance of quality control, let’s take a look at the following table:

Aspects Importance
Product High
Process Medium
Documentation Low
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The table above highlights the importance of different aspects in quality control. The product itself holds high importance as it directly affects customer satisfaction and brand reputation. The manufacturing process has medium importance as it determines the product’s consistency and reliability. Documentation holds low importance but is still necessary for traceability purposes.

In addition to inspection and testing, quality control also involves various techniques such as statistical process control, Six Sigma, and Total Quality Management. These techniques help identify potential defects or deviations early on, enabling manufacturers to take corrective actions promptly.

Throughout history, several incidents have highlighted the significance of quality control. One notable example is the Ford Pinto case in the 1970s. Due to a design flaw related to fuel tank safety, numerous accidents occurred resulting in injuries and even fatalities. This incident served as a wake-up call for automakers worldwide, leading to stricter regulations and increased emphasis on quality control.

In summary, quality control ensures that manufactured products meet specified standards by implementing inspection, testing, and monitoring procedures. It plays a vital role in maintaining customer satisfaction and brand reputation while preventing potential defects or hazards. By continuously improving their quality control measures, manufacturers can enhance overall product reliability and safety.

If location is key in real estate, then supply chain efficiency is the lock manufacturers desperately need to open the door to success.

Supply Chain Efficiency

Below is a comprehensive table showcasing key elements that impact supply chain efficiency:

Factors Description
Transport Infrastructure Availability of well-developed road, rail, and air transportation
Information Technology Integration of advanced software systems for real-time tracking
Inventory Management Effective management of inventory levels and demand forecasting
Supplier Relationships Strong partnerships with reliable suppliers to ensure timely delivery
Warehouse and Distribution Facilities Optimal storage and efficient distribution infrastructure

These factors play a vital role in determining the efficiency of supply chains within manufacturing operations. For instance, strategic investments in transport infrastructure, supported by robust information technology systems, facilitate streamlined logistics processes. Additionally, effective inventory management and strong supplier relationships contribute to reducing lead times and minimizing stockouts.

It is interesting to note that companies such as Toyota have successfully implemented Lean Manufacturing principles that emphasize eliminating waste throughout the supply chain. This approach has allowed them to achieve exceptional levels of supply chain efficiency while maintaining high-quality standards.

(Source: Forbes)

With all the factors influencing manufacturing location, it’s like playing a deadly game of musical chairs where the factories are the players and the markets are the chairs.


In the realm of Asics shoes, one can be assured of their high-quality craftsmanship and durability. With a global presence, these shoes are manufactured in various countries, including Japan and China. The production process involves meticulous attention to detail and strict quality control measures.

To ensure the utmost precision in manufacturing, Asics has established state-of-art facilities in different parts of the world. These facilities house cutting-edge technology and employ skilled workers who possess extensive knowledge in shoemaking. By leveraging the expertise of their workforce and utilizing advanced machinery, Asics consistently delivers top-notch shoes that cater to the needs of athletes and fitness enthusiasts.

Moreover, it is worth noting that while some models are still made in Japan, many others are manufactured in China due to cost advantages. This strategic decision allows Asics to offer their products at competitive prices without compromising on quality. However, it is important to acknowledge that regardless of the country of origin, Asics always adheres to stringent quality standards.

In order to support customers with a seamless experience, there are a few suggestions that can be considered when purchasing Asics shoes:

  1. It is advisable to research the specific model you intend to purchase as some styles may vary in terms of production location.
  2. Reading reviews and feedback from other customers can provide valuable insights into the quality and performance of the shoe.

Additionally, exploring authorized retailers or official online stores will help ensure that you are purchasing authentic Asics products. Lastly, understanding your individual needs and consulting with knowledgeable sales representatives can contribute to finding the ideal pair of Asics shoes for your intended use.

By following these suggestions and being aware of where Asics shoes are made, consumers can make informed decisions and confidently invest in footwear that meets their expectations for both style and functionality. With its commitment to excellence and global manufacturing network, Asics continues to establish itself as a leading brand in the athletic footwear industry.

Frequently Asked Questions

1. Where are Asics shoes manufactured?

Asics shoes are manufactured in various countries around the world. The company has production facilities in Japan, China, Indonesia, Vietnam, Thailand, and other locations. They strive to maintain high-quality standards regardless of the manufacturing location.

2. Are all Asics shoes made in Japan?

No, not all Asics shoes are made in Japan. While Asics is a Japanese company, they have expanded their manufacturing operations to other countries to meet global demand. Production is spread across multiple facilities worldwide, including those outside of Japan.

3. How can I find out where a specific Asics shoe was made?

To determine the manufacturing origin of a particular Asics shoe, look for a label inside the shoe or on the shoebox. This label should indicate the country of origin. Additionally, you can check the Asics website or contact their customer service for more information.

4. Does the country of manufacture impact the quality of Asics shoes?

No, Asics maintains stringent quality control measures irrespective of the manufacturing location. Whether a shoe is made in Japan or any other country, Asics ensures high-quality standards are followed in terms of materials, construction, and performance.

5. Does Asics outsource production to third-party factories?

Yes, Asics does outsource a portion of its production to third-party factories. This is a common practice in the footwear industry. However, Asics maintains strict control over these factories to ensure compliance with their quality and ethical standards.

6. Are Asics shoes made ethically and sustainably?

Asics is committed to ethical and sustainable manufacturing practices. They have implemented various initiatives to reduce their environmental impact, including responsible material sourcing, energy conservation, and waste reduction. Asics also promotes fair labor practices and supports human rights throughout their supply chain.
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